[DOWNLOAD] "Spectrum Brands, Inc. - The Sales Force Dilemma" by Donald W. Barclay # Book PDF Kindle ePub Free

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eBook details

• Title: Spectrum Brands, Inc. - The Sales Force Dilemma
• Author : Donald W. Barclay
• Release Date : January 26, 2007
• Genre: Marketing & Sales,Books,Business & Personal Finance,
• Pages : * pages
• Size : 1441 KB

Description

In 2005, the vice-president of sales and marketing for the Canadian division of Spectrum Brands Inc. must determine his next steps regarding the structure of his sales force. Spectrum Brands (Spectrum), a global consumer products company formerly known as Rayovac Corporation, had made a number of acquisitions to diversify and expand its product and brand portfolio. With these changes, Spectrum had become a leading supplier of consumer batteries, lawn and garden care products, specialty pet supplies, and shaving and grooming products. The vice-president of sales and marketing was charged with the task of creating a national sales force from the teams of the newly merged companies. Knowing the importance of the sales function to each of these companies, he wanted to ensure; despite the differences among the diverse groups, that he still maintained a team which would effectively and efficiently continue to increase the sales of each business unit.

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